Subscription-Based Apps: Pros, Cons and Big Bucks
A subscription-based model is just one of the revenue models that have become an increasingly popular strategy for monetizing apps, which sees users subscribe...
Read moreMobile Apps: Good Conversion Rate
Note: This post was originally published in April 2014, but has been updated with new data. Conversion rate is one of the golden marketing metrics that is...
Read moreApp Install Ads
While installs aren’t everything (in truth, they’re just the starting point), they’re essential for boosting your user base and beginning your journey to app...
Read moreDisney is Proof of Digital Transformation
Digital transformation is a much discussed buzzword that is often misunderstood. Long gone are the days where a digital transformation meant having a way to...
Read more5 Great Examples of Push Notifications
One of the best parts about push notifications is your ability to reach users outside of the app. You don’t need to wait until they come back to your app (if...
Read more8 Ways to Promote Your App
Editor’s Note: This post was originally published in 2013 and has been completely revamped and updated to ensure accuracy with the latest mobile marketing...
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