Lift Analysis for App Marketing Campaigns
Have you recently looked at your active mobile marketing campaigns and asked: Which of these campaigns are actually moving the needle? This is an important...
Read moreBudget-Friendly App User Testing
With over 1.5 million apps in the App Store, there’s enough competition to safely say that the “build it and they will come” philosophy won’t be enough to make...
Read moreWhat Retailers Can Learn From Sephora's Omni-Channel
On the surface, the purpose of your mobile app seems simple: drive revenue through in-app purchases. But what about all of those in-store purchases that were...
Read moreLocation-Based Marketing Push Notifications
Location-based marketing is marketing that contains messaging specific to where a person is currently at in the world. These messages are often viewed on...
Read more8 Things After Launching Your App
Congratulations! After months (maybe even years) of development, you’ve finally launched your mobile app. Now it’s time to kick back and watch it rise to the...
Read more7 User Segments Finance Apps Should Target
It may come as no surprise, but the United States is the richest economy in the world, with a colossal $17.5 trillion in purchasing power. What is jaw...
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