Write on-brand push copy in seconds.
Brand Guidelines turns rules you define plus a short prompt into ready-to-use push copy, consistently on-brand. Set the voice once. Generate whenever you build a message.
You define the voice. Brand Guidelines holds to it.
Push copy used to be written by hand each time, with brand consistency left to whoever was writing. Brand Guidelines works from rules you set up once, so every draft sounds like you, more consistently than a rushed hand-written draft. Set up separate guidelines for the message types you send, and Brand Guidelines applies the right one each time.
Use it in three easy steps.
Set your brand voice
An admin describes your voice, tone, and message type once under Settings. Brand Guidelines reads it verbatim on every draft.
Write a short prompt
Type one line of context for the campaign. That is the only input Brand Guidelines needs from you each time.
Pick the copy that fits
Review the options Brand Guidelines returns, refresh for more, then select one and keep building your push message.
Consistency your whole team can rely on.
Brand Guidelines works from the rules and standards you define, so every draft reflects how your company wants to sound, not the habits of whoever is writing that day. Set up guidelines once, for each message type you send, and everyone on your team generates copy that holds to the same tone and rules. Setup steps, access, and current limits are in the help doc.
The clean way to see the difference: test it.
Generate a Brand Guidelines version, hold out a control group of 5, 10, or 20 percent on your usual copy, and compare. Your Customer Success Manager (CSM) can help you set it up. A/B testing is the recommended way to deploy Brand Guidelines.