The 6 Ws Framework for Personalization

How do you deliver meaningful experiences?

Customer experience is one of the last frontiers for brand differentiation, and consumers want that experience to be personalized. But marketing personalization is difficult…or is it?

It all starts with the right framework. With a process in place, intelligent personalization becomes more attainable, manageable, and ultimately, successful.

This guide shows you how to create a scalable personalization process through the 6 Ws you learned in school:

• Who
• What
• Where
• When
• Why
• hoW (go with it)

Download our guide on how to create a effective, efficient personalization process that benefits your brand and your customers.